Privacy Policy

Effective Date: 3/17/2026
Last Updated: 3/17/2026

1. Introduction

Covalence Core (“Company,” “we,” “our,” or “us”) provides a software platform that enables businesses (“Customers”) to manage contacts, communications, marketing automation, and customer lifecycle processes.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you:

  • Visit our website

  • Use our platform

  • Interact with our services

By using Covalence Core, you agree to the terms of this Privacy Policy.

2. Key Roles & Responsibilities (Important)

Covalence Core operates as a software platform provider.

a. Customer as Data Controller

Our Customers (your clients) are the data controllers of the personal data they collect, upload, or process using our platform.

They are responsible for:

  • Obtaining consent from their end users

  • Complying with applicable laws (CAN-SPAM, TCPA, GDPR, etc.)

  • Managing how customer data is used

b. Covalence Core as Data Processor

Covalence Core acts as a data processor and processes data only on behalf of our Customers.

We do not control or determine how Customer Data is used.

3. Information We Collect

a. Information You Provide Directly

  • Name

  • Email address

  • Phone number

  • Billing and payment details

  • Business information

b. Automatically Collected Data

  • IP address

  • Browser type

  • Device information

  • Usage activity within the platform

c. Customer Data (Processed on Behalf of Customers)

Our Customers may upload or collect data such as:

  • Names

  • Email addresses

  • Phone numbers

  • Purchase and interaction history

We process this data strictly as a service provider.

4. How We Use Information

We use collected information to:

  • Provide and operate the platform

  • Process payments and manage subscriptions

  • Improve system performance and features

  • Provide customer support

  • Communicate service updates

  • Ensure platform security and prevent fraud

We do not use Customer Data for our own marketing purposes.

5. Communications & Compliance Responsibility

Covalence Core provides tools for email, SMS, and other communications.

Important:

Customers are solely responsible for ensuring compliance with all applicable laws, including but not limited to:

  • CAN-SPAM Act

  • Telephone Consumer Protection Act (TCPA)

  • GDPR (if applicable)

  • Other regional privacy laws

Covalence Core does not verify consent and is not responsible for how Customers use communication tools.

6. How We Share Information

We do not sell personal data.

We may share data with:

a. Service Providers

Including:

  • Payment processors

  • Hosting providers

  • Messaging infrastructure providers

  • Analytics tools

These providers process data under strict contractual obligations.

b. Legal Requirements

We may disclose information if required to:

  • Comply with legal obligations

  • Respond to lawful requests

  • Protect rights, safety, or property

c. Business Transfers

In the event of a merger, acquisition, or sale, data may be transferred as part of business assets.

7. Data Security

We implement commercially reasonable safeguards, including:

  • Encryption

  • Secure infrastructure

  • Access controls

However, no system is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain data only as long as necessary to:

  • Provide services

  • Comply with legal obligations

  • Resolve disputes

Customers may request deletion of their data.

Customer Data is retained according to Customer instructions.

9. Data Subject Requests

If you are an end user of one of our Customers:

You must contact that Customer directly to:

  • Access your data

  • Request deletion

  • Update information

Covalence Core cannot fulfill these requests directly because we do not control the data.

10. Third-Party Integrations

Our platform may integrate with third-party services.

We are not responsible for the privacy or security practices of those third parties.

Use of third-party services is at your own risk.

11. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve user experience

  • Analyze platform usage

  • Maintain session functionality

You can manage cookies through your browser settings.

12. International Data Transfers

Data may be processed in the United States or other jurisdictions where our service providers operate.

By using the platform, you consent to such transfers.

13. Children’s Privacy

Our services are not intended for individuals under 18.

We do not knowingly collect personal data from children.

14. Limitation of Liability (Critical Section)

To the maximum extent permitted by law:

  • Covalence Core is not responsible for how Customers collect, use, or manage personal data

  • We are not liable for Customer misuse of the platform, including unlawful messaging or data handling

  • Customers assume full responsibility for compliance with all applicable laws

15. Changes to This Policy

We may update this Privacy Policy at any time.

Changes will be posted with an updated “Last Updated” date.

Continued use of the platform constitutes acceptance of the updated policy.

16. Contact Information

For questions regarding this Privacy Policy:

Email: [email protected]
Company: Covalence Core